Proposal · Confidential
A packaging system for PetYupp.
Designed for the shelf you're heading to.
Dog Chew 750g stand-up pouch, plus the design system that's future-ready.
Thanks for bringing the Dog Chew redesign my way. This proposal covers the Dog Chew 750g pouch as the flagship, plus a small design system so the next product can join effortlessly.
Everything is bespoke to PetYupp. The shared context on how MB works starts in the next section.
One firm. Four disciplines. Since 2009.
MB is an independent firm in DC and Detroit that runs sites and marketing for federal contractors, higher ed, nonprofits, and specialty consumer brands. We're small enough that Mark answers your first call and your fifteenth. We're deep enough to bring a real crew when the work needs one.
You get a senior team of four (Founder, Director, Developer, Senior Associate) on every engagement.
Clients we've built for.
What our clients say.
Selected work, pulled for this conversation.
Filter by client, scan the whole thing, or open any tile in a lightbox.
A $2.2 billion federal program, outreach across twenty-seven states & two territories.
USDA allocated $2.2B under Section 22007 of the IRA to support farmers, ranchers, & forest landowners who faced discrimination in USDA lending. Windsor Group LLC held the prime contract, covering 27 states east of the Mississippi plus Puerto Rico & the U.S. Virgin Islands, on a tight deadline. MB joined the team as the creative & digital subcontractor, leading strategic marketing & multichannel outreach: culturally relevant messaging in multiple languages, multi-channel advertising, program materials & event collateral, Section 508 accessibility support across program materials. Nearly 1,000,000 ad impressions & 22,500 direct digital engagements, on a $50,000 digital advertising budget.
Different world from CPG. Same discipline: build systems that hold together at scale, whether that's 27 states or 27 SKUs.
Read the full case study →Four pillars. One firm.
Digital, design, marketing, management. We hire the same team you'd want if you were running an in-house shop, then bring the whole thing to your project.
Digital
Custom sites, hosting, SEO, digital ads, social, training & support.
- Custom Websites
- Hosting
- SEO
- Digital Ads
- Social Media
Design
Brand systems, packaging, print, event materials, capability statements, prospectuses.
- Logos & Brand
- Business Templates
- Event Materials
- Print & Packaging
- Digital Campaigns
Marketing
Positioning, content, campaigns, competitive research, strategy work.
- Content
- Campaigns
- Positioning
- Research
- Strategy
Management
Branding, events, Google Grants, data audits & reporting, ongoing engagement.
- Branding
- Events
- Google Grants
- Data Audits
- Reporting
Every piece of design that leaves the firm has to survive on shelf, screen, and print. That's the bar. We ship brand systems, packaging like the Dog Chew pouch, capability statements, prospectuses, event collateral, and the templates that let your team ship their own version of the brand without breaking it.
- Brand identity systems: logo, palette, typography, voice guidelines
- Packaging design: die-line prep, print-ready vector artwork, colorway variations
Every ad program is built to be measured. Setup, creative, targeting, and weekly management — not just campaign launches. We optimize toward the metric that actually matters (applications, leads, revenue), not vanity CTR.
- Google Ads
- Meta / LinkedIn campaigns
- Programmatic display & retargeting
- Weekly performance reporting
- Creative iteration cycles built into every retainer
Data lives in too many places — GA4, Search Console, ad platforms, CRM, form entries. We stitch them into one monthly view that tells you what actually moved, not just what happened. Includes GA4 setup / cleanup, custom dashboards, and monthly narrative reports.
- GA4 configuration & internal-traffic exclusion
- Ad-platform data integrated (Google, Meta, LinkedIn)
- Form-submission & conversion event tracking
The PetYupp engagement.
One continuous project. No phases, no gates, no hand-offs.
Here's how the work moves. We start with directional concepts grounded in the mood board you shared (Farmer's Dog, Yumwoof, Royal Canin, King Dukes). We come back with those directions, walk through them with you and the team on video, take feedback, and revise. From there we narrow to three finalist directions, each polished enough to feel like a real answer. One of the three comes forward and gets refined into the final Dog Chew 750g artwork, laid into the Swiss Pac die-line and delivered print-ready.
That's the whole project. No phases, no gates, no surprise line items.
Two ways to make the launch land harder. Neither is required. Both can be added at kickoff or bolted on later.
Refer a client — get 10% back.
Introduce us to a company that becomes an MB client and we'll cut you 10% of their first invoice, up to $50,000 per referral. No cap on how many you send. Applied as credit against your next engagement.
Three moves to start.
Confirm scope on your next meeting
Walk through the pouch brief, colorway priorities, timeline. Confirm the $4,768 fixed scope OR flag any expansion.
Authorize work + kickoff
Digital signature on the agreement. Kickoff call. You share whatever brand assets you have on hand. Work begins the same week.
Concepts and iteration
We present the first round of ideas over video, take your feedback, and take another pass. By the end you have your top three to choose from, and we refine your favorite into the final design system.
Reach us directly.
Every question, every follow-up, every scope change — comes to Mark. No account manager class, no ticketing system.
- Founder
- Mark Bohay
- mark@markbohay.com
- Phone
- 202.643.5051
- Firm
- Mark Bohay Consulting LLC
- Based
- DC / Detroit · Nationwide