Maryland University of Integrative Health
ADA-compliant rebuild integrated with Salesforce + Pardot. Then 81M+ ad impressions across Meta, LinkedIn, and Google.
The websites institutions actually need — accessible, editorially rich, and built to preserve every URL that came before.
Welcome to Mark Bohay Consulting (MB), your trusted partner in promoting excellence and growth for Higher Education institutions.
With our industry-specific marketing expertise, we help educational institutions stand out, attract students, and deliver impactful learning experiences.
Higher ed sites aren't marketing pages — they're institutional infrastructure.
Universities and colleges carry decades of content that shouldn’t disappear. Every academic paper URL, every faculty page, every course description is a search touchpoint someone might land on years from now. Migrations that ignore that cost institutions real SEO and real reputation.
The editorial reality is unique too. Comms, admissions, academic departments, deans, development, alumni relations — all publishing to the same site, none of them CMS specialists. The system has to be as friendly to a professor as it is to a communications manager.
Notre Dame of Maryland University came to us off a Drupal stack facing painful upgrade costs — signed with us in July, we designed through the winter and built through the spring, launched last Friday with 10 school sections and full URL preservation from the old CMS. MUIH we rebuilt ADA-compliant with Salesforce + Pardot integration, then drove 81M+ ad impressions across Meta, LinkedIn, and Google.
Every academic paper URL, every faculty page, every course description matters for SEO and citation. We map and preserve every legacy path when we migrate — no orphaned links, no broken bookmarks from years ago.
Comms, admissions, academics, alumni relations, development — all publishing to the same site without breaking anything. Sensible ACF blocks, clear workflows, walkthroughs baked in.
Accessibility built in, not audited in. Screen-reader friendly, keyboard-navigable, tested with real tools.
Name and email, that's it. Mark reads every message and replies within 24 hours.
The engagements we run for buyers in this market. Every one is a MB-crafted piece of work — no juniors, no filler.
The Higher Education landscape is highly competitive and constantly evolving. From increasing student engagement to highlighting cutting-edge programs, we understand the unique challenges you face.
Our team specializes in developing marketing strategies that align with your institution's mission and connect with prospective students.
We've partnered with universities and colleges to help them grow their programs, increase enrollments, and improve their online presence.
Whether you focus on undergraduate degrees or online learning, MB can deliver results that move the needle.
At MB, we're more than just a marketing agency — we're your dedicated partner in advancing the success of your educational institution.
From boosting visibility to fostering engagement, we provide the marketing solutions you need to excel in an increasingly digital learning environment.
Contact us today to schedule a consultation and start building a stronger marketing strategy for your institution.
Thirty-minute intro call with Mark. No slide deck, no pitch.
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