Your service earned you a shortlist spot. Your marketing decides whether they call you.
SDVOSB certification is the shortest path to federal contracts most firms will ever find. The marketing decides whether you convert it.
The government wants to buy from you. Agency contracting officers have a mandate, sole-source authority up to $4M, and a shortlist to build. The private sector wants you too, since Fortune 500 supplier diversity programs treat veteran-owned spend as a public KPI. Whether you’re going after federal set-asides, prime subcontracts, VA contracting under Veterans First, or corporate procurement, the buyer knows the certification. What they need to know is what you actually do, who you’ve done it for, and why you’re the safer bet than the three other SDVOSBs on the list. We’ve built that positioning for Hruckus, Kaleidoscope Affect, Graham Technologies, Elucidation Concepts & Windsor Group, among others in the space.
SDVOSB is not a marketing strategy. It's the ticket to a room full of buyers who already want to buy from you.
The federal SDVOSB program exists because Congress wants agencies to buy from veterans. And they do. The 3% federal goal is one of the few small-business set-aside targets that gets consistently met. Sole-source authority up to $4M for services means an agency can hand you a contract without competition if they know your name. The catch: agencies only know the firms whose names have crossed their desk enough times to feel safe. Marketing is how you get on that list.
The complication: the “thank you for your service” narrative can get you noticed and pigeonholed at the same time. If your website, cap statement, and outreach lead with service story and stop there, buyers admire you and hire someone else who leads with capabilities. If you lead with capabilities and quietly earn credibility through your team’s service records and past performance, you get called. Hruckus, Graham Technologies, Kaleidoscope Affect & Elucidation Concepts all navigate that balance in their own way.
The compounding play: an SDVOSB with sharp positioning, real NAICS coverage, and a marketing engine tuned for both agency and prime subcontracting audiences stops competing on service story and starts competing on outcomes. That’s the version of your firm we help build.
An SDVOSB with the right NAICS coverage can be handed a sole-source contract up to $4M for services or $7M for manufacturing. That means a contracting officer can pick you without a competition if they know you, trust you, and can defend the choice. Most SDVOSB firms leave this on the table because their marketing doesn't get them on the officer's shortlist in the first place. We build the capabilities statement, cap deck, past-performance library & agency-facing outreach that puts you in play.
The VA runs Veterans First Contracting under 38 U.S.C. §8127. If VA contracting is on your list, your marketing has to speak VA's language: their service lines, their acquisition strategies, their existing incumbents. Different audience, different assets. We build both.
Fortune 500 companies track veteran-owned spend and report it publicly. Corporate procurement teams run structured Tier 1/Tier 2 programs with vet-owned targets that come from the top of the org. It's the same game as federal, in a business suit. The SDVOSBs that build a second commercial pipeline stop being 100% federally dependent, and stop worrying about continuing resolutions & shutdowns. We help you build that second book without losing focus on the first.
Name and email, that's it. Mark reads every message and replies within 24 hours.
The engagements we run for buyers in this market. Every one is a MB-crafted piece of work — no juniors, no filler.
As a Military, Veteran, or SDVOSB business, your mission goes beyond business; it’s about serving your community, fellow veterans, and the country.
We understand the distinct regulatory, procurement, and certification challenges you face, including the importance of SDVOSB certification, federal contracting opportunities, and positioning your business for government success.
We’ve worked with numerous veteran-owned and SDVOSB companies, helping them build strong brands, win government contracts, and expand their market presence.
Whether you’re looking to boost your online visibility, win more contracts, or attract a loyal customer base, MB has the expertise to get you there.
At MB, we’re more than just a marketing agency – we’re your dedicated partner in achieving long-term success.
We honor your service by offering customized marketing strategies that highlight your unique strengths and values.
Contact us today to schedule a consultation and start your journey toward marketing excellence as a Military, Veteran, or SDVOSB business.
Brand, site, job board, conference materials, and blog — the full stack for a firm on the rise.
Full marketing stack — materials, ads, social — that sharpened positioning for federal contracting.
Two pitches in twenty-four hours, in two cities, for two different companies. Hers went out on a website that did not exist that morning. Both of us won.
Thirty-minute intro call with Mark. No slide deck, no pitch.
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