Friends of Puerto Rico
End-of-year campaign that grew the donor base and funded island economic development.
Leverage Google Grants to Amplify Your Nonprofit’s Impact
Book a free consult →Google gives eligible nonprofits a substantial monthly search advertising allowance. The hard part is not qualifying. It is keeping the account alive.
Google Ad Grants is donated search advertising for eligible nonprofit organizations. Most qualifying nonprofits get approved. What happens after approval is the real story, and it is why so many grant accounts sit idle: the program carries live policy requirements around account structure, keyword quality, conversion tracking, and click-through performance, and an account that drifts out of compliance quietly stops spending. Nobody sends a warning that lands on the right desk.
We handle both halves. The application and account setup, including the eligibility and verification steps that trip organizations up, and then the ongoing management that keeps it delivering: campaign structure, keyword work, conversion tracking that reflects what actually matters to you, and the maintenance the policies require.
We are also straight with you about fit. The grant funds search advertising, which reaches people already looking for something. It is very good for program enrolment, service discovery, and specific-need searches. It is a poor instrument for pure brand awareness, and if that is the goal there are better uses of your time.
Reporting is against outcomes you care about, enquiries, sign-ups, donations, not impressions.
Eligibility, verification, and account setup handled, including the steps that most commonly stall an application.
Account structure, keyword quality, and conversion tracking maintained against live program policy, which is what stops an account going quiet.
Enquiries, sign-ups, and donations rather than impressions, so the grant is measured against your mission and not against ad-platform vanity numbers.
To be eligible for Google Grants, your organization must:
Not be a government entity, school, or hospital (though philanthropic arms of these organizations may qualify).
Be registered with Google for Nonprofits and have a functional website.
With Google Grants, you can promote various aspects of your nonprofit, including:
Volunteer opportunities
Educational content
Specific programs or initiatives related to your mission
Yes, there are some restrictions. For instance:
Ads must be relevant to your nonprofit’s mission and adhere to Google’s policies.
You cannot use the grant for commercial purposes or fundraising events.
To apply for Google Grants, follow these steps:
Complete the application process for Google Ad Grants by providing necessary documentation and information about your nonprofit.
Once approved, set up your Google Ads account and start creating campaigns.
Thirty-minute intro call with Mark. No slide deck, no pitch. Bring your current setup and we'll be honest about whether we can help.
Book an intro call →