Mike Long
A writer who is almost always the vendor became the client. A signature became a logo. A newsletter went out one week and hasn't stopped.
Great writing needs an audience. Building the audience is a different craft than the writing.
Authors & writers hate marketing. That's precisely why they need help doing it well.
The work of writing and the work of building an audience for it are different skills. Writers who assume the book will sell itself, the byline will find its own readers, or the newsletter will grow organically are usually surprised by how little happens. Writers who partner with someone who understands both the craft and the audience-building side (without turning them into an influencer) are the ones who build careers that keep growing. We’ve worked with writers like Michael E. Long, speechwriter, screenwriter, and co-author of The Molecule of More, to build audiences worthy of the work.
Publishing gets you a book. Marketing gets you readers. They are not the same thing.
The publishing industry is at a strange moment. Traditional publishers offer less marketing support than they used to. Indie publishing offers freedom but zero marketing infrastructure. Substack and Medium turned every writer into a publisher too, but without a distribution engine. Every writer, at every stage, now shares one job: they have to build the audience themselves. The ones who accept that and build with intention outpace the ones who resist it.
Writers are the last people who want to do marketing. Most self-promotion feels wrong, cringe, distracting from the work. Working with writers who feel that way (which is most of them) means we don’t ask them to become influencers. We build the infrastructure that lets their work reach readers without asking them to become their own carnival barkers. Website that positions them properly. Newsletter cadence that builds real relationships. Speaking & press assets ready when opportunities hit. Content strategy that surfaces their voice without them having to constantly perform.
The compounding play: a writer with a website that reads like the author page a major publisher would build, an audience newsletter that compounds subscribers, and a set of assets ready for the next book, byline, or speaking invitation stops treating marketing as a chore. They start treating it as infrastructure. That’s the version of your writing career we help build.
Publishers, agents, editors, event bookers, readers all end up on your author site. Most author sites are WordPress default templates with a stock photo and a bio. Weak author sites cost you deals. We build author sites that make editors want to publish you, event bookers want to book you, and readers want to buy the next book.
Twitter changed. Substack could change. Amazon could change. The email list you own can't be taken from you. Writers who spend years building an email list of engaged readers own an asset that grows book sales, drives event attendance, and travels with them from publisher to publisher. We build newsletter infrastructure (site, opt-in flow, cadence, cross-promotion) that turns your writing into a compounding audience.
Every author has been asked for a headshot at 11 PM before a next-day interview. A speaker bio for a conference form. An excerpt for a bookseller newsletter. Press kit for a launch. The writers whose careers grow smoothly are the ones with all this pre-built and updated. We build the writer's marketing library so you say yes to opportunities instead of scrambling.
Name and email, that's it. Mark reads every message and replies within 24 hours.
The engagements we run for buyers in this market. Every one is a MB-crafted piece of work — no juniors, no filler.
We understand that as an author or writer, your work is deeply personal and unique.
Our team takes the time to craft marketing solutions that resonate with your voice, values, and creative goals, ensuring your work reaches the right audience.
We’ve helped authors and writers successfully launch books, grow their readership, and build personal brands.
Our marketing strategies have led to increased visibility, higher book sales, and greater audience engagement through a mix of digital campaigns, social media, and event promotion.
At MB, we’re not just marketers – we’re storytellers.
We work with you to build a compelling narrative around your work and help you connect meaningfully with your audience, whether it’s through social media, events, or digital campaigns.
Thirty-minute intro call with Mark. No slide deck, no pitch.
Book an intro call →