Case AUTHORS & WRITERS PERSONAL BRANDS

Mike Long

Speechwriter, screenwriter, co-author of The Molecule of More. Neuroscience-informed writing about dopamine, motivation & how we move people to act.

The ask

What they came to us for.

Mike Long, an award-winning playwright, speechwriter, speaker, and author, sought a digital and branding refresh. He needed help migrating and relaunching his website, along with developing a new logo, brand identity, and support in creating a newsletter, marketing materials, and a press kit to promote his work and public appearances.

The approach

How we built it.

Site migration and relaunch

Migrated and relaunched Mike Long’s website with functionality and design that reflected the range of his work: playwright, speechwriter, speaker, author. One home for a career that spans four disciplines.

Brand identity

Created a professional logo and brand identity that matched Mike’s creative and professional persona. Approachable enough for creative work, credible enough for corporate speaking bookings.

Marketing collateral

Developed a newsletter, promotional materials, and a full press kit that made Mike’s outreach easier and his profile more discoverable. Event organizers and clients could evaluate and book from a single set of assets.

The result

What shipped.

Online presence

The relaunch and new brand identity strengthened Mike’s online presence significantly. His platform now showcases the full body of his work in a way the old site never did.

Profile elevation

The new marketing materials and press kit elevated his profile in the speaking and publishing worlds. Booking inquiries came in with less friction and more context.

Booking readiness

Event organizers and potential clients could engage with Mike’s brand instantly. Speaking bookings, publishing conversations, and press inquiries all became easier to close.