Case HIGHER EDUCATION & TRAINING

Maryland University of Integrative Health

ADA-compliant rebuild integrated with Salesforce + Pardot. Then <em>81M+ ad impressions</em> across Meta, LinkedIn, and Google.

The ask

What they came to us for.

Maryland University of Integrative Health (MUIH), a leader in integrative health education for almost 40 years, sought a comprehensive overhaul of their digital presence. They required a new website that not only meets current industry standards but is also ADA Section 508 and WCAG 2.0 compliant. Additionally, they wanted a site that integrates seamlessly with Salesforce and Pardot, offers flexible theming across microsites and portals, and provides actionable metrics. MUIH also aimed to expand their digital advertising efforts to attract prospective students.

The approach

How we built it.

Compliant rebuild

Delivered a fully accessible WordPress site — ADA Section 508 and WCAG 2.0 compliant end-to-end. Prospective students, faculty, and current students all got a modern experience that met current federal and industry standards.

Systems integration

Integrated the site with MUIH’s existing Salesforce and Pardot stack for streamlined admissions workflows and real-time metrics. Built customizable theme templates so microsites and portals stayed on-brand across departments without redesign overhead.

Multi-platform advertising

Launched and managed targeted ad campaigns across Meta, LinkedIn, and Google Ads. Coordinated messaging, budget pacing, and creative refreshes to hit MUIH’s enrollment and donor engagement goals simultaneously.

The result

What shipped.

Digital footprint

The relaunched site enhanced MUIH’s digital footprint dramatically. Prospective students, current students, and donors all got a user-friendly, inclusive, flexible platform that reinforced MUIH’s leadership position in integrative health education.

Advertising performance

Meta: 20.32 million impressions, 408K clicks, 19,582 prospects generated. LinkedIn: 10.7 million impressions, 73,924 clicks, 2,325 prospects. Google Ads: 50.67 million impressions, 729K clicks.

Enrollment lift

Student inquiries climbed measurably alongside the ad performance. Donations increased in the wake of the improved digital presence, and MUIH’s brand position in integrative health strengthened across every audience they serve.