Brand systems, admissions campaigns, & the website that becomes the framework the rest of your brand is built around. Sixteen years in Higher Ed. Team of four. Direct line to Mark on every engagement.
Three years of workshops, two agency contracts, four provosts. What shipped is a slightly cleaner version of what you started with. Committee-safe design is committee-safe outcome.
It reads like an annual report because it was signed off by trustees. Meanwhile the 17-year-old you're trying to enroll bounces after four seconds.
Demographic decline is public math now. Peer institutions are rebuilding brand, sharpening positioning, and revamping funnels. If your plan is still 'more Google Ads,' that's the plan of a school that will lose share.
The site was last rebuilt in 2016. Retrofitting for WCAG 2.1 AA after the fact costs more than building compliant from day one. Higher Ed is a top ADA lawsuit sector and DOJ enforcement just tightened.
Custom WordPress themes engineered for the long haul. Sub-second page loads. Editorial CMS your team can actually use. Not a template with your logo dropped in.
Design that reads distinct on your provost's screen AND your dean of admissions's. Built with governance in mind so it doesn't die in workshop three.
Multichannel campaigns tuned for the funnel: awareness, consideration, application, deposit, melt-prevention. Measured against enrollment KPIs, not vanity metrics.
The comms your CMO doesn't have bandwidth for: faculty announcements, board decks, town-hall decks, provost memos, president letters.
Case statements, gift-level collateral, campaign microsites, donor honor rolls, foundation reports. Design that reads as institutional gravitas.
Meta, LinkedIn, Google, YouTube, TikTok. Campaign strategy & media buy for enrollment, brand awareness, & event promotion. Attribution modeled to your funnel, not vanity metrics.
NDMU inherited a broken WordPress theme, a marketing team stretched thin, and a website nobody on staff could safely edit. Enrollment had softened. The board wanted a rebrand. The provost wanted a functional CMS. The dean of admissions wanted a funnel that worked.
MB was engaged for the full rescue — not just the front-end redesign. We rebuilt the theme from scratch (custom WordPress, no page-builder debt), rearchitected the information architecture around prospective-student journeys, ported the entire content library, established a brand system the committees could ratify, & trained the internal team to operate it.
Bring the pursuit. First conversation is 30 minutes with Mark — we'll walk through your evaluation criteria, our proposed approach, and where MB is honestly the strongest & weakest fit against your rubric.
The Maryland college online-learning consortium since 1999. Marketing & digital infrastructure partner.
Website, brand, and event marketing for a Notre Dame business alumni network.
Sponsorship revenue, sold-out events, membership growth. Same shared-governance dynamics as HE.
Thirty-minute intake with the primary sponsor (CMO, VP Marcomm, President). We map the stakeholder set — board, provost, deans, faculty, IT, advancement — and their competing priorities. No pitch, no deck.
Written scope with hours by workstream. Clear governance path showing which decisions live where (staff-level, cabinet, committee, board). Reviewed and approved before any billable work begins.
Standing weekly check-in with the core team plus scheduled stakeholder reviews at the pre-agreed governance checkpoints. Written progress reports every Friday. No surprises to your board.
Design, campaigns, content, materials, whatever the scope. Culturally fluent for Higher Ed. Built with accessibility best practices in mind. Editorial workflow that respects faculty voice.
Structured presentations at each decision checkpoint — cabinet, committee, or board — with materials appropriate to the audience. We show up prepared.
Live launch coordinated with your team's calendar (not ours). CMS training for editors. Documentation. Post-launch monitoring window included. Your team owns the site day one.
We build the marketing surface that lives around your CRM & SIS — we don't stand those systems up. If your engagement is a Slate, TargetX, Ellucian, or similar implementation, hire an implementation-specialist partner. We'll help you evaluate one.
We don't recruit or place internal marketing hires. If the mandate is 'build out the internal marketing team,' hire an executive search firm. We'll refer you to good ones.
We are not currently on state-of-Maryland, USM system, or other master contracts. If your procurement rules require a schedule holder, we can team through a partner who is, but we don't hold one directly.
We build with accessibility best practices but do not perform certified compliance audits ourselves. If your engagement requires signed WCAG 2.1 AA or 508 certification, we team with a certified compliance auditor — happy to introduce.
Mark Bohay founded MB in 2009 after two decades in marketing, digital, & strategy. University of Notre Dame (Finance + Psychology). Georgetown University (MA Public Relations & Corporate Communications). Higher Ed is home institutional territory — the vocabulary, the cadence, the constituencies.
He leads every institutional engagement personally, from the first call through governance ratification & launch. Higher Ed buyers work with the person they meet. No account manager class. No handoffs to a junior team after signing. If Mark answers your first call, he's answering your fifteenth.
If a peer is looking & you think MB is worth introducing, we return a credit on your next engagement.
When a Higher Ed peer, board member, or trusted introducer refers MB into an institutional engagement that becomes a paid contract, we return a 10% account credit on the value of that first contract. The credit applies toward your institution's next engagement with MB. Capped at $50,000 per match. Referral is documented up front & credit issues once the referred institution's first invoice is paid.
You're the sponsor. You've decided you need outside horsepower. You want a partner who's fluent in institutional dynamics, not someone who'll try to sell you an agency-of-record retainer.
Book a call →Enrollment, brand, board expectations — something bigger than a marketing tactic. You want a partner who'll show up prepared, respect governance, and deliver work you can defend at the next board meeting.
Book a call →Download the full capability statement: entity registration, NAICS codes, past-performance narrative, references, insurance certificates, and the standard evaluation-package artifacts. No form, no gate.
Download PDF →Whether you're leading a rebuild, running an admissions season, or evaluating vendors for an RFP — the first conversation is thirty minutes with Mark. We'll tell you honestly whether MB is the right fit & what a scoped engagement would look like.