The certification opens the door. Your marketing decides whether they invite you back.
Certifications get you into the room. What happens next is a marketing job.
Whether you’re chasing federal set-asides, prime subcontracts, corporate supplier diversity spend, or a market that’s finally paying attention to women-led firms, the pattern is the same. The buyer already knows there’s a certification requirement. They need to know why they’d rather work with you than the other three firms on the shortlist. We’ve built that positioning for Windsor Group, Thompson Briggs, Minerva Cybertech, WOW Writing Workshop & AMP, among others operating in the same territory.
WOSB is not a marketing strategy. It's the ticket to the game the marketing has to win.
The federal set-aside program was built to move dollars, and it does. But agencies still miss the 5% WOSB goal most years, and every prime contractor with a supplier diversity officer is looking for the next partner. That’s the opportunity. The catch: buyers see the certification as table stakes, not a differentiator. What convinces them is a capabilities statement that reads like it belongs in the room, past performance that shows depth, and a website that doesn’t look like a template.
The commercial track has the same shape. Fortune 500 supplier diversity programs are chasing women-owned spend targets that get audited annually. Corporate procurement teams have portals, tiering systems, and past-performance requirements that mirror federal contracting. The firms that win at both games (Windsor, Thompson Briggs, Minerva Cybertech & WOW Writing Workshop among them) treat their marketing as GovCon-grade even when they’re pitching a private company.
The compounding play: a certified women-owned firm with sharp positioning, real proof, and a marketing engine tuned for both federal and commercial buyers doesn’t get pigeonholed. They get called by name. That’s the version of your firm we help build.
WOSB, EDWOSB, DBE, MBE. Every one of these opens a door. None of them close a deal. Buyers see certifications on every capability statement in the pile. What decides who they call is your positioning: what you're best at, who you've done it for, why the outcome was different. We build the capabilities statement, cap deck, past-performance library & website that answer those three questions before the buyer asks.
Set-aside contracts and prime subcontracting. The set-aside program lets you win as a sole prime (sole-source authority up to $4M for services). Prime subcontracting is the bigger dollar volume, since every large prime needs certified women-owned partners on teaming agreements. Two different audiences, two different sales cycles, two different marketing plays. We build the assets & positioning for both.
Fortune 500s track supplier diversity spend and report it publicly. Their procurement teams run structured programs (Tier 1 direct, Tier 2 subcontract) with portals, past-performance requirements, and audit trails. It's federal contracting in a business suit. If you're only marketing to federal buyers, you're leaving a matching-size market on the table. We help WOSB firms build the second business without diluting the first.
Name and email, that's it. Mark reads every message and replies within 24 hours.
The engagements we run for buyers in this market. Every one is a MB-crafted piece of work — no juniors, no filler.
As a Women-Owned Business, you face unique challenges and opportunities in the marketplace. From securing certifications like WOSB or 8(a) to navigating funding opportunities and building a strong network, we understand the landscape and are equipped to help you grow.
Our team has extensive experience in empowering women entrepreneurs and developing marketing strategies that resonate with your audience and reflect your values.
We’ve helped countless women-owned businesses increase their brand visibility, connect with their target audience, and unlock growth opportunities.
Whether you’re looking to leverage your WOSB certification, develop a powerful online presence, or attract new clients, MB is here to deliver measurable results.
At MB, we’re more than just a marketing agency – we’re your partner in long-term business success and empowerment.
Whether you need help with branding, digital marketing, or promotional materials, our team is ready to provide expert guidance every step of the way.
Contact us today to schedule a consultation and take the next step towards growing and empowering your women-owned business.
Full marketing stack — materials, ads, social — that sharpened positioning for federal contracting.
Woman + veteran owned. Fast-play family card games. Screens down, quick play, big fun.
EDWOSB/WOSB minority-owned RPO & project management firm serving cyber, intel, higher-ed & IT.
Thirty-minute intro call with Mark. No slide deck, no pitch.
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