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Challenge

Reposition the National Zoo as a world-class leader in conservation biology and species preservation, and promote the Zoo’s efforts to save endangered species.

Client

Smithsonian National Zoo

Industry

Nonprofit

Deliverables

Campaign Creation
Digital Strategy & Analysis
Messaging & Content Development

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Solution

Create a tailored communication strategy that revitalizes their social media, develops new channels for engagement, and showcases their efforts on a regional, national, and global scale.

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Result

The development of a 12-month Conservation Awareness Campaign that offers educational content, contests, and sustainable partnerships with students, community, and visitors.

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