Challenge
Reposition the National Zoo as a world-class leader in conservation biology and species preservation, and promote the Zoo’s efforts to save endangered species.
Client
Smithsonian National Zoo
Industry
Nonprofit
Deliverables
Campaign Creation
Digital Strategy & Analysis
Messaging & Content Development
Solution
Create a tailored communication strategy that revitalizes their social media, develops new channels for engagement, and showcases their efforts on a regional, national, and global scale.
Result
The development of a 12-month Conservation Awareness Campaign that offers educational content, contests, and sustainable partnerships with students, community, and visitors.
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