the ask
Reposition the National Zoo as a world-class leader in conservation biology and species preservation, and promote the Zoo’s efforts to save endangered species.
expertise applied
Campaign Creation
Digital Strategy & Analysis
Messaging & Content Development
client
Smithsonian National Zooindustry
Nonprofit
Solution
Create a tailored communication strategy that revitalizes their social media, develops new channels for engagement, and showcases their efforts on a regional, national, and global scale.
Result
The development of a 12-month Conservation Awareness Campaign that offers educational content, contests, and sustainable partnerships with students, community, and visitors.
