the ask
Maryland University of Integrative Health (MUIH), a leader in integrative health education for almost 40 years, sought a comprehensive overhaul of their digital presence. They required a new website that not only meets current industry standards but is also ADA Section 508 and WCAG 2.0 compliant. Additionally, they wanted a site that integrates seamlessly with Salesforce and Pardot, offers flexible theming across microsites and portals, and provides actionable metrics. MUIH also aimed to expand their digital advertising efforts to attract prospective students.
Markets
Solution
We partnered with MUIH to transform their web presence and develop a robust digital advertising strategy. Our key initiatives included:
- Website Development & Launch: Created a fully user-friendly, accessible, and compliant website, making it easier for students, faculty, and prospective students to engage with MUIH’s diverse offerings.
- Salesforce & Pardot Integration: Ensured smooth integration with their existing systems to streamline workflows and provide real-time metrics.
- Flexible Themes: Developed customizable templates for microsites and portals, allowing MUIH to maintain brand consistency across different departments.
- Digital Advertising Campaigns: Launched targeted ad campaigns across Meta, LinkedIn, and Google Ads to increase visibility, attract prospective students, and support donor engagement.
Result
The newly launched MUIH website enhanced the institution’s digital footprint, offering a user-friendly, inclusive, and flexible platform that resonates with their varied audiences. This improvement allowed MUIH to more effectively communicate their leadership in the field of integrative health, attract prospective students, and increase donations.
Through digital advertising campaigns, MUIH experienced impressive results:
- Meta Ads: 20.32 million impressions, 408K clicks, and 19,582 prospects generated.
- LinkedIn Ads: 10.7 million impressions, 73,924 clicks, and 2,325 prospects.
- Google Ads: 50.67 million impressions, 729K clicks, and a significant increase in student inquiries and engagement.
