the ask
The USDA’s Discrimination Financial Assistance Program (DFAP), established under Section 22007 of the Inflation Reduction Act, allocated $2.2 billion to support farmers, ranchers, and forest landowners who faced discrimination in USDA lending programs. Windsor Group LLC was responsible for executing this large-scale initiative across 27 states east of the Mississippi River, plus Puerto Rico and the U.S. Virgin Islands, under an extremely tight deadline.
To meet this challenge, Team Windsor engaged MB to lead high-impact marketing and outreach efforts. Our team was asked to develop and implement strategic campaigns to maximize awareness, drive participation, and ensure equitable access—all within just a few months.
expertise applied
Markets
Solution
We worked with Team Windsor and government agencies to execute a large-scale multimedia, multilingual marketing campaign that met industry standards and ensured compliance with ADA Section 508.
Our work involved:
- Strategic Marketing Support.Developing a targeted, data-driven outreach plan to maximize engagement across diverse, hard-to-reach populations.
- Multi-Channel Advertising Execution. Implementing social media, digital advertising, and print campaigns to reach key audiences.
- Content Development & Branding. Designing program-related materials, including brochures, mailers, conference booth signage, and digital assets while updating brand style guides for consistency.
- Stakeholder Engagement.Coordinating with multiple government agencies, community organizations, and media partners to amplify messaging and ensure successful program implementation.
- Compliance & Accessibility.Ensuring all materials were ADA Section 508 compliant, enabling equitable access to program information.
Result
MB supported Team Windsor’s successful implementation of USDA DFAP, driving outreach and engagement across 27 states, Puerto Rico, and the U.S. Virgin Islands.
- High Engagement. Helped drive 58,000 applications, with 77% of awardees coming from Windsor-managed territories.
- Scalable Solutions. Developed flexible marketing strategies that adapted to evolving program needs and audience engagement levels.
- Clear & Consistent Communication. Produced regular progress reports to keep stakeholders informed and aligned.
- Audience Understanding. Developed culturally relevant messaging and addressed cultural and language barriers to reach diverse applicants.
- Information Dissemination.Countered misinformation with clear, accessible content.
- Timely Execution. Delivered high-quality marketing materials on schedule.
Our strategic marketing expertise and results-driven approach were instrumental in helping Team Windsor meet USDA DFAP’s outreach goals.
We are proud to have contributed to this impactful initiative and look forward to supporting future mission-driven programs.
