Job Title: SEO Strategist
Job Description:
We are seeking a highly skilled and experienced SEO Strategist to join our marketing team. As an SEO Strategist, you will be responsible for developing and implementing comprehensive SEO strategies to improve organic search visibility, drive website traffic, and increase conversions. You will conduct in-depth keyword research, analyze website performance, and optimize on-page and off-page factors to enhance search engine rankings and user experience. This is an exciting opportunity for a strategic thinker who is passionate about SEO and thrives in a dynamic, results-driven environment.
Responsibilities:
- Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic to our website.
- Conduct keyword research to identify high-potential keywords and topics relevant to our target audience and business objectives.
- Optimize website content, meta tags, headings, and other on-page elements to improve search engine visibility and user experience.
- Perform technical SEO audits to identify and resolve website issues, such as crawl errors, broken links, and duplicate content.
- Monitor and analyze website performance, search engine rankings, and organic traffic using SEO tools and analytics platforms.
- Identify opportunities for link building and outreach to improve domain authority and increase backlink profile.
- Stay up-to-date on industry trends, algorithm updates, and best practices to adapt SEO strategies and tactics accordingly.
- Collaborate with cross-functional teams, including content, design, development, and marketing, to ensure alignment and implementation of SEO recommendations.
- Track and report key performance metrics and KPIs to measure the effectiveness of SEO efforts and make data-driven recommendations for improvement.
Requirements:
- Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
- Proven work experience as an SEO Strategist or similar role, with a strong track record of success in improving search engine rankings and organic traffic.
- In-depth knowledge of SEO principles, techniques, tools, and best practices.
- Experience with SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Strong analytical skills and the ability to interpret data and metrics to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented, with strong organizational and time management skills.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, results-driven environment and adapt to changing priorities.
How to Apply:
Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position. Include examples of successful SEO campaigns or projects you have managed.