Posts by: markbohay

Mark Bohay Consulting Celebrates Client Feature in SBA Video

 August 26, 2024  |  News  |  3 minutes 

Advocates for Amplifying the Voices of Small, Women-Owned Businesses Mark Bohay Consulting Celebrates Client Feature in SBA Video Advocates for Amplifying the Voices of Small, Women-Owned Businesses Mark Bohay Consulting (MB) is thrilled to celebrate the feature of one of its clients, Erica Dobbs of Dobbs Defense Solutions (D2S), in the Small Business Administration (SBA) video for Black Business Month. This recognition is a testament to Erica’s outstanding achievements as a business leader in defense and technology, and it reinforces the importance of elevating small, women-owned businesses on a national stage. The SBA video highlights Erica Dobbs' journey, her leadership,... Continue Reading...

Maximizing Social Media Marketing

 May 14, 2024  |  Marketing  |    |  6 minutes 

While social media can be a powerful digital marketing tool for small businesses, it requires careful planning and consistent effort. By building a strong presence that aligns with your brand identity, engaging meaningfully with your audience, and analyzing metrics for continuous improvement, you can harness the full potential of social media to drive growth and success.  But, remember, it’s not just about having a presence; it’s about making that presence count! Unlocking the Potential of Social Media for Your Business Social media marketing has transformed the way businesses connect with their customers, offering a dynamic platform to engage, inform, and... Continue Reading...

Pay-Per-Click (PPC) Advertising Strategies

 April 10, 2024  |  Marketing  |    |  5 minutes 

Pay-Per-Click (PPC) advertising is a dynamic digital marketing strategy that enables businesses to reach their target audience effectively by displaying paid ads. This model allows advertisers to bid on keywords relevant to their products or services, ensuring that their ads are shown to users actively searching for those terms. How PPC Works PPC operates on a bidding system where advertisers set a maximum cost-per-click (CPC) they are willing to pay for their ads. When a user searches for a keyword that an advertiser has bid on, an auction takes place. The ad placement is determined by a combination of the... Continue Reading...

Search Engine Optimization (SEO) Essentials

 March 10, 2024  |  Marketing  |    |  5 minutes 

SEO is crucial for businesses today due to the sheer volume of online searches—over 6.5 billion daily. Websites that rank higher on search engine results pages (SERPs) attract significantly more traffic; for instance, the first position garners about 30% of clicks. High-ranking websites are also perceived as more trustworthy by users, which can lead to increased customer engagement and conversions. Advantages of Using SEO Increased Online Visibility: One of the primary benefits of SEO is improved visibility on search engine results pages (SERPs). Higher rankings lead to increased exposure, making it easier for potential customers to find your business. According... Continue Reading...

The Power of Content Marketing

 February 8, 2024  |  Marketing  |    |  5 minutes 

Content marketing has become a pivotal strategy for businesses aiming to connect with their target audience and foster meaningful engagement. This blog will delve into the various facets of content marketing, its advantages, and how businesses can leverage it effectively. Understanding Content Marketing At its core, content marketing is a type of digital marketing that involves creating and sharing valuable, relevant content to attract and retain a clearly defined audience. Unlike traditional advertising, which often interrupts consumers with promotional messages, content marketing aims to provide value and build trust through informative, entertaining, or educational content. This approach not only engages... Continue Reading...

Demystifying Digital Marketing: A Beginner’s Guide

 January 30, 2023  |  Marketing  |   , , ,  |  7 minutes 

A solid understanding of digital marketing has become more than just essential for businesses looking to thrive online, but it’s impossible to succeed without it. Digital marketing is really an umbrella term that covers a wide range of strategies and efforts aimed at promoting products or services through search engines, ad space on websites and within search results, social media, email, and websites.  To start, it's important to familiarize yourself with some key terms and concepts in digital marketing.  What Are the Different Types of Digital Marketing? Search Engine Optimization Search engine optimization (SEO) involves optimizing your website to rank... Continue Reading...